For a lot of people, this is a forgetable theme song from a forgettable Bond. Quantum of Solace suffers from second-child syndrome. It wants to introduce Spectre, but can't (because they don't own the rights yet). It wants to expand upon this underworld empire that appeared in Casino Royale, and it does some, but it also tries to tie too neat a bow on that group too.
I'm not sure why people dislike Another Way to Die. It's guitar-heavy for a Bond song (I'd rather have heard trumpets), but Alicia can keep up with many of the Bond singers, and Jack White can hold his own here. It's not great, but it's catchy and I like to sing along with it, and that's enough.
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